Quaderni Paola Lenti
Photographic illustrations for Twiggy and Diade booklet, produced for the designer brand Paola Lenti.
The subject of the series is the production process of an innovative monomaterial polypropylene yarn, which is fully recyclable.
2019
CREATIVE CONCEPT AND RESEARCH
Caterina Gabelli, Sara Maragotto
ILLUSTRATION
Caterina Gabelli
Art direction, texts and coordination — Calamus
Graphic design — Anna Martinucci
To depict the genesis and characteristics of this product created by Paola Lenti, we decided to work directly with the materials that compose it.
The creative process involved working with minute plastic granules, yarn prototypes, different weaving variations, and various types of interweaving and color combinations.
Through the manipulation of manual scanning, these materials took on new, plastic-like and ever-changing forms.
