Colour: Unknown
Episode #1
From the Known to the Unknown:
Ruth van Beek
Event/exhibition dedicated to curiosity, focused on surprise and sensory observation. Presented by fashion brand Alysi at their Garden House in Milan, in collaboration with Luisa Bertoldo PR.
2018
CONCEPT ⁄ ART DIRECTION
Sara Maragotto
SENSORY INSTALLATIONS
Caterina Gabelli, Sara Maragotto
LIGHT / EXHIBITION
Eleonora Diana
GRAPHIC DESIGN
Chiara Costa
Food — Fucina Supper Club
Haiku — Achille Filipponi
PR — Luisa Bertoldo
Ph. credits — Alice Turchini
Alysi's showroom transformed into a greenhouse, cultivating a hybrid format that emphasizes the values of the feminine mind: integrating contradictory aspects, embracing evolution, and embracing emotional complexity.
This inaugural episode featured Ruth van Beek as the guest artist. Her sophisticated image archive reinvents everyday experiences through physical manipulation and the incorporation of color fields as an alienating element.
At the entrance, we created a sensory and interactive installation, exploring the material experience of color—a boundless playground for empirical exploration.
IT IS THE BEST POSSIBLE SIGN OF A COLOUR WHEN NOBODY WHO SEES IT KNOWS WHAT TO CALL IT — JOHN RUSKIN, 1859
